Published in the digest-size format since September 2011, FLORAL BUSINESS is a quarterly magazine distributed as a supplement in the March, June, September and December issues of PRODUCE BUSINESS.
PRODUCE BUSINESS — the largest circulation publication in the industry — is mailed to more than 17,000 readers every month. The international, award winning magazine is seen by floral buyers and decision makers at EVERY supermarket chain, and by floral department buyers at regional chains, wholesalers and many independent retailers throughout North America.
E. Shaunn Alderman
No Argument! Jim Prevor, editor-in-chief of PRODUCE BUSINESS magazine, comments on the recent USC Transportation study commissioned by the California Cut Flower Commission. Prevor encourages, "With 90% domestic market share, the growers in California might make more money with a more effective national pitch." He applauds the CCFC for launching the transportation initiative to reduce costs, and he encourages the industry to take advantage of the opportunity presented. Read the full article here.